Google Adsense has been a source of income for many bloggers. The reason why it is the most preferred ad network is because it is able to get the maximum returns. And also, because it tries to outdo itself by adding new features to make even more money online. A lot of six bloggers like shoemoney and Problogger have used Google Adsense to make a living from their earnings.

Google Adsense had recently opened adsense to google certified ad networks to compete for ad space. It was only available to users form North America and Europe, but now it is available to everybody. Here’s what was on adsense’s post.

Allowing these ad networks to compete for your display ad space means that more ads will be eligible to appear on your pages, leading to potentially higher earnings in the long run. Our system will show the ads that will generate you the most profit, whether they’re from these Google-certified ad networks or the AdWords program. As a reminder, all Google-certified ad networks are required to adhere to our standards for user privacy, ad quality, and speed. In addition, you can use the controls in your Ad Review Center to specify which ad networks can appear on your pages.

Finally, some ad networks use tools similar to Google’s interest-based advertising to show more relevant ads to users on the sites they visit. We’ll allow certified networks who comply with user privacy guidelines to show ads using these tools, but they won’t be permitted to collect data from your site for the purpose of subsequent interest-based advertising. You’ll be able to opt out of receiving ads based on user interests from these certified networks, and we have changed our requirements for third-party ad serving to reflect this. We’re dedicated to providing users with a positive experience, while helping publishers effectively monetize the ads appearing on their sites. We believe you’ll find that more competition translates into better ads and increased revenue in the long run.

This feature seems to be the best one in a long time and it has great money making potential.

Google adsense is trying to aggregate more and more ad networks to its list to increase the earning capacity of the readers and secondly, to make it an even bigger ad network (A one stop place for all the ad publishing solutions), so that each and every publisher uses adsense for displaying ads. As it is a relatively new feature, so one might not see a change in his earnings instantly, but it may start increasing in a month or so.

If you log into adsense and then click on Ad Review Centre, you will see a list of Google certified networks which will be competing for your ad space. These networks are some of the leading ad networks in the online business.

Some of the prominent networks in the list are:

1. ValueClick, Inc.
2. Chitika
3. BrightRoll
4. Mpire

As you can see, the ad networks mentioned above are pretty huge and in my opinion, it will be even better in the future as the list will be constantly updated, as and when more ad networks start complying to google’s guidelines.

What it means for publishers:

If adsense is able to bring all the major ad networks together, then it would mean more money (moolah!) in your pockets. Secondly, it would save a lot of time, as you would not need to login to multiple ad accounts and monitor your earnings. Also, adsense earnings can be integrated with google analytics. So, you can easily analyze your earnings in the analytics dashboard.

The only negative point with this collaboration of ad networks can be that a group sometimes try to take advantage of their unity and start changing the rules for their own benefit. For example, they may decrease the commission a publisher gets on each ad which is clicked or displayed (i.e the overall money per CPC), which may lead to a decrease in earnings.

Discussion

What do you think about this new adsense feature? Will it be able to make more money?