The state of blog-o-sphere has been changed drastically due to the advent of social media websites like twitter and facebook. Now being a blogger and just writing and promoting articles will not work. Relationship blogging is the new trend in the blogging realm, and to become an influential blogger in the present blog-o-sphere, a blogger should be very good at building relationships. Haven’t heard of the concept, I will clear the air.
Relationship Blogging is a method of blog marketing, which is done by creating really good relationships with people. Relationship building is the requirement of this time where social media is at it’s peak. By Building good relationships you increase trust and build credibility for your website. As you build a good reputation, people start recognizing your blog as a brand and also start sharing your content with others. If you build good relationships with social media hotshots, then it can help in bringing lots of traffic to your website.
As a Relationship Blogger I have learned a lot in the past year, I have built relationships with a lot of social media enthusiasts and according to me a good relationship blogger should follow these 5 Golden Rules of Relationship Blogging:
1. Start a Conversation
Everything starts with a simple conversation. When you are in a coffee shop and you meet a stranger, then what is your next step? Starting a conversation. Similarly, the beginning of every relationship starts with a conversation. It doesn’t matter what the conversation topic is or whether conversation is meaningful, but where the conversation is headed? An engaging conversation will be a stepping stone to a new friendship.
2. Be Polite
The reason why this quality is stressed upon a lot because it is a key element of every conversation and hence it is a key element of building a relationship. If instead of being polite, you start being blunt and rude, then you can’t expect any relationship to be formed. Being polite is always helpful in building a healthy relationship.
3. Random Acts of Kindness
I have learned this concept from twitter. It basically means that instead of promoting your articles first, you show an act of kindness and help a person randomly. The effect of this gesture would be that the person would be taken aback, in a good way and will start liking you and then he will be happy to help you. So, you will get an upper hand in the relationship as being the one who is very kind and generous.
4. Give and Take
No relationship works if it is only one way. It should not be all about meme, it should be about the person too i.e shameless self promotion will not work in these type of relationships. It should be a give and take relationship, where there is a mutual sharing.
5. Thank People
It is very important to thank people even if there is a give and take relationship. It just shows that you are obliged to be part of the relationship and for getting their help .
These Golden Rules are must follow and along with that bloggers need to strike a balance between blogging and social media.