I have a passion for blogging, but when it comes to writing posts, it can become a really tedious task if one doesn’t have an idea in mind or doesn’t have enough knowledge about the subject under consideration. So, a lot of time should be spent in Ideation i.e thinking about some unique and interesting blog post ideas.
Need for a Workflow
Converting the task of Blog Posting into a process and breaking it down to small sub-processes help simplify the overall job. Instead of performing a single job in one go, one can complete the smaller jobs, taking them one at a time. This increases productivity and decreases the total time spent on Blog Posting. It is advisable if you use a simple workflow, because making it complex will only make it harder to exercise (like it is difficult to follow a strict timetable) .
My Blog Posting workflow
I use a very simple workflow, which helps me to save time, so that i can spare it for tasks which are very important for a blog’s growth.
It basically comprises of 5 small processes:
This is the Ideation Phase. It is the time when I am actually hunting for ideas. Brainstorming can be done anywhere and everywhere. According to me, it is the most important part of the process. If the idea is not very appealing, then one can’t really expect it to by read by a lot of people. I always ask myself one question. If I were the reader of this blog, would I like to read this post? This helps me to filter down the topics I use for my blog posts. After the Ideation phase, the next step is to make a mind map of all the points that should be addressed in the posts.
Jotting Down Points
This phase is just the jotting down of all the points into writing. The actual task is to convert the mind up into concise and meaningful points. These points are the essence of the posts. This is done to ease the task of writing.
Writing it Down
The actual writing of the post starts in this phase. The points are taken as the base and they are explained in detail. The tone of writing is very important, because the tone changes the whole outlook of the post. You can be descriptive, opinionated, humorous or even sarcastic. The style of writing will be guided by this tone. I personally try to make the post as complete as possible (basically like a tutorial).
Nobody is perfect, and I too make a lot of mistakes. To rectify my post, I go through the post and check for grammatical as well as spelling mistakes. This is important, because a lot of smart readers will be put off with your mistakes. A lot of bloggers tend to neglect this part, but in order to succeed in this competitive blogosphere, you need to be better than others.
Once I am through with all the proof reading, I make the necessary corrections and formatting of the post. Next, I add the relevant media, to make it a little spicy. I also add the necessary information required for SEO like meta description and tags.
These 5 phases or sub-processes complete the whole process of creating a blog post.
Do you follow a Blog Posting workflow? Do you think it is necessary?