Do you Follow a Blog Posting Workflow?

I have a passion for blogging, but when it comes to writing posts, it can become a really tedious task if one  doesn’t have an idea in mind or  doesn’t have enough knowledge about the subject under consideration. So, a lot of time should be spent in Ideation i.e thinking about some unique and interesting blog post ideas.

Need for a Workflow

Converting the task of Blog Posting into a process and breaking it down to small sub-processes help simplify the overall job. Instead of performing a single job in one go, one can complete the smaller jobs, taking them one at a time. This increases productivity and decreases the total time spent on Blog Posting. It is advisable if you use a simple workflow, because making it complex will only make it harder to exercise (like it is difficult to follow a strict timetable) .

My Blog Posting workflow


I use a very simple workflow, which helps me to save time, so that i can spare it for tasks which are very important for a blog’s growth.

It basically comprises of 5 small processes:


This is the Ideation Phase. It is the time when I am actually hunting for ideas. Brainstorming can be done anywhere and everywhere. According to me, it is the most important part of the process. If the idea is not very appealing, then one can’t really expect it to by read by a lot of people. I always ask myself one question. If I were the reader of this blog, would I like to read this post? This helps me to filter down the topics I use for my blog posts. After the Ideation phase, the next step is to make a mind map of all the points that should be addressed in the posts.

Jotting Down Points

This phase is just the jotting down of all the points into writing. The actual task is to convert the mind up into concise and meaningful points. These points are the essence of the posts. This is done to ease the task of writing.

Writing it Down

The actual writing of the post starts in this phase. The points are taken as the base and they are explained in detail. The tone of writing is very important, because the tone changes the whole outlook of the post. You can be descriptive, opinionated, humorous or even sarcastic. The style of writing will be guided by this tone. I personally try to make the post as complete as possible (basically like a tutorial).


Nobody is perfect, and I too make a lot of mistakes. To rectify my post, I go through the post and check for grammatical as well as spelling mistakes. This is important, because a lot of smart readers will be put off with your mistakes.  A lot of bloggers tend to neglect this part, but in order to succeed in this competitive blogosphere, you need to be better than others.


Once I am through with all the proof reading, I make the necessary corrections and formatting of the post. Next, I add the relevant media, to make it a little spicy. I also add the necessary information required for SEO like meta description and tags.

These 5 phases or sub-processes complete the whole process of creating a blog post.

Do you follow a Blog Posting workflow? Do you think it is necessary?

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  • Yep, I try to follow the 5 steps you listed, but sometimes “brainstorming” and/or “jotting down points” are not included if I already know what I’m gonna write about and I just sit down and start writing away 🙂
    .-= Klaus @ TechPatio´s last blog ..Funny Pictures: Google Street View Launched In Denmark =-.

    • I agree, sometimes, you don’t need to brainstorm, when you are well acquainted with the subject.

      • ste

        Either way I think you still get a better result if you brainstorm the idea first. You stand a better chance of getting all the info required.

  • Hi Gautam,

    Wonderful post , I really felt the need for some workflow, it in very necessary to be organized if you have other works too.

    Qudos for the nice work. You have got a nice blog.

    .-= Prabhanshu Mishra´s last blog ..Greenpeace video illustrating harms of Genetically Modified crops =-.

  • Looks like you and I have almost identical blog posting workflow. There’s really nothing to add.
    It’s not necessary, but it’s useful.
    .-= Marko´s last blog ..50 Beautiful Butterfly Pictures =-.

  • neo

    it’s looks great, i will apply to my blog.
    .-= neo´s last blog ..Berbagai hal yang harus dikerjakan ketika tidak sedang ‘Ngeblog’ =-.

  • Wow, thats a great post. i’ve started to blog by 2008 end. then, i found i’m not consistent on it. this article put some light on blogging. thankz a lot.

  • Very good points. Anyone who wants to write, and not just blogs, needs to have a process or flow. Otherwise, all it is is a bunch of words floating around that never make it to the page.

    I find that the most frustrating thing about a lot of blogs is that they don’t proof what they write. Everyone’s prone to a typo here and there, but if your are consistently writing poorly I won’t come back.
    .-= CJ Spurr´s last blog ..Page Landing – Cleared for Landing Page Design =-.

    • I agree, and I did the same mistake when i was a novice blogger, but after gaining knowledge about the likes and dislikes of the readers, I have started proofreading because readers like posts will lesser typo and grammatical mistakes

  • Your absolutely right bro, but for me, still i was unable to do this. Because of the less time i have, i just write down posts in a rush! must consider about your idea soon!

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  • I’m new to blogging but not new to project workflow. I think your strategy is a great idea for new and experienced bloggers. I typically just begin writing and then edit like crazy but there is tremendous value in a more structured approach.

    • Many bloggers use the same method as you are using and end up wasting time in editing.

      A structured approach increases productivity. This may not be the best approach for you but you will learn using a blog posting work-flow when you gain experience

  • My work flow is pretty similar to yours, with the addition of posting the articles graphic request to my designer.
    .-= Extreme John´s last blog ..Do It, Delegate It or Dump It =-.

    • The graphic design part is done by me and so i do that in the final stage of finalization of the post

  • Nice post. You’re right … too many bloggers write their stuff down without a) thinking about it much beforehand, b) proof-reading, and c) finalizing. So many blogs are written like stream of consciousness literature and it sure gets tedious having to wade through that stuff.
    Proof read, proof read, proof read. And by all means, if your handle on the grammar of the language you are using is not robust and solid, get someone else to proof read it. Everyone makes mistakes; doing it frequently is just laziness

    As an aside, I’ll have to admit that I cringed when I read the word “ideation” … I know it’s been around for a couple or three years … but I’m still in a state of denial over that one. 🙂

  • Yes getting another person to proof read makes the task even simpler.

    Ideation can take place anywhere. That’s best part, when you have an idea, just jot it down and make relevant points.

  • I think having a pattern or workflow is great. With a system in place, there’s always a way to check where you’re going wrong.

    Steps 1 and 2 are most critical since they’ll dictate the whole essence of your blog post. Proof reading is MOST CRITICAL whenever you’re trying to sell an idea. Imagine if you’re blogging about “Writing Tips” and you’re grammar and punctuation are pfftt — total FAIL.
    .-= brianitus´s last blog ..From under a rock: Why I blog =-.

  • …and I totally screwed up on my comment. lol. I meant “your grammar and punctuation” not “you’re grammar.” Review before posting, sheesh. lol.
    .-= brianitus´s last blog ..From under a rock: Why I blog =-.

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  • thanks Gautam, thats great , you did all but just didn’t publish the blog.. ha ha.. i am kidding.. We don’t have to follow the guideline all time.. we should rely on our creativity.. Its like a pen on a writers hand. when he got it with a paper,, great things can be happen. They don’t have to follow this guideline,, Its good for starters and all other static writers but not for all time. People get bored with same type of output al time.. what do you think

  • This is of course a good model to follow. Just thought I would mention that if you cannot get someone to read your work before you post it, it may be best to at least let your work sit a few hours or a couple of days if necessary. If you are blogging everyday, then it is very important to have a capable person read your work first.

  • I follow a very similar workflow for my posts. I brainstorm and research pretty heavily and spend most of my time there. Once I know exactly what I want to say, writing it is a cinch!

  • If it were me I’d add a few steps onto the end of this workflow:

    6 – Make a video out of it: There are some really great videos out there where the author has made a presentation of the key points from the article and discussed them in depth. Definitely worth a go.

    7 – Promote it: Tweet the URL, encourage your followers to comment, sign up for Feedburner so subscribers can receive email alerts, post it on Facebook. The options here are almost limitless.

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  • I pretty much follow the exact same workflow except I may start up some drafts and set them aside and come back to them later. Definitely a good visual flow for bloggers to follow it is a method that is highly recommended, especially the double check and proof read part.

  • I think we all do this workflow thing in one way or another – and I especially encourage everyone to read comment #17, especially the part where it says PROMOTE IT!

  • Thanks gautam. It is very helpfull. We must read our post before posting.

  • well i dont follow any such workflow, when i feel like writing, i browse a few related articles on ezine or some popular blogs and i start writing away.. jotting down points and stuff is not my thingy 🙂

  • I tend to skip the ideation phase and get right to writing. Then I go back and fix it later. Then I delete and start over. When a post is good I save it.

  • You make some great points here. I like to write an outline as well before I write my posts, it helps me to write it better and see where I may have hole prior to writing.

  • Great article!

    Yes, I follow. Yes, it is necessary.

    In fact, my workflow is just like yours.

    The best part is, that once you write down all the steps, it is easier to see different parts that could be outsourced, thus streamlining your process even further.


  • Some great points are mentioned over here about the blog posting freq. I am able to post 2-5 posts a week.. Is that fine?

  • Does daily posting matters and how long content helps?

  • yes i follow some of these workflow..

  • i think proof reading is very very important for good blogging , nice share 🙂 

  • Well i guess i’m going to share this on my blog