2010’s Leading Internet Marketing Software

This is guest post by Jordan Kasteler. Want to write for us ?

The year 2010 has only just begun, but already we’re starting to see some SEO software companies move ahead ahead of the pack. For any great, large-scale internet marketing campaign, the right software is essential, so it’s important to take notice of those that are working to be the best. If you’re looking into buying new Internet marketing software, here are a few you should check out first.

SEO Elite

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SEO Elite, by Bryxen Software, has been wowing customers for years now. Its comfortable user interface, competent handling of basic SEO functions, and convenient article submission feature have all made it a consistently reliable software choice.

The Pros

SEO Elite has been around for a few years now. This means that there has been plenty of time for its user interface to be ironed out. SEO Elite makes it difficult to get lost by using easily understood language and presenting basic data clearly and conclusively. On top of this, SEO Elite has made a name for itself by condensing the article submission process into a few simple button clicks on your part. The convenience  of this feature to small-time marketers should not be overlooked.

The Cons

SEO Elite is considered by many to be fairly antiquated at this point. The updates arrive infrequently, and move the software at a slower pace than many other models. Some of the most important data and functions that you may need for the biggest projects simply aren’t available on SEO Elite. Combine this with the fact that SEO Elite is sold with only a single user license, and your left with a program that seems to only fit small-time, individual marketing efforts.

The Bottom Line

SEO Elite, at roughly $150, is a pretty cheap piece of SEO software. This, along with Elite’s easily accessible interface, focus on basic data, and easy article submission feature make it a perfect SEO suite for beginners or single-business promoters. However, its outdated modes of operation and restrictive tendencies make it very difficult to use in any kind of SEO firm.
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iBusinessPromoter

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Of all the big names in SEO software suites, no one has received as much positive attention recently as iBusinessPromoter. Its advanced algorithms and predictions ensure you have all the reliable data you might need, while the monthly updates ensure that you’re working in a modern atmosphere.

The Pros

iBusinessPromoter produces, in terms of raw data and calculations, more than any other SEO suite available. For large, delicate, or high-profile projects, where information equals efficacy, IBP can be invaluable. It offers the most modern and advanced calculations, and so provides you with the most modern and advanced predictions for your company. In order to ensure up-to date content, IBP releases a new update every month, which often significantly improves the software’s performance.

The Cons

The major drawback of IBP is its price. For a personal version the price tag is around $200, while a professional business copy will run for double that. Then, after the first year of free updates, the updates begin costing nearly $100 per year. On top of this, IBP can be quite hard to operate without a real understanding of the SEO process. It has a customizable, adaptable interface which, while great for experts, can be frustratingly difficult to figure out for the average Internet marketer.

The Bottom Line

IBP is the top of the line. If you’re willing to fork out the money, you’ll have access to the most dynamic information possible about your marketing effort. However, the technology is not for novices, so if you’re only marketing your own private business, or just entering the SEO scene the learning curve will be steep. IBP will certainly not make your marketing simpler, but it’s sure to make it more effective.
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Web CEO

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Web CEO is an impressive, comprehensive SEO software suite. It’s most endearing feature, and the one that sets it apart from the rest, is its excellent management of the most repetitive and tedious tasks associated with Internet marketing. By strictly adhering to the submission guidelines of various search engines, and automating most of the steps in the submission processes, Web CEO makes sure your content is easily and smoothly submitted every time.

The Pros

Web CEO is unique in its absolute compliance with search engine guidelines. Frequent updates make sure that the software is aware of the current guidelines, and always changes accordingly. By itself this may not seem like much, but when combined with Web CEO’s extensive automation of the submission process, it is a huge weight lifted off your shoulders. All of your content can be submitted easily with Web CEO, and you never need to bother with the headache of checking submission guidelines. Web CEO makes certain that the content follows every rule, and is looked kindly upon by the engine operators.

The Cons

With such a focus on making tedious tasks bearable, the data-mining fields of Web CEO somewhat lack. They’re still sufficient for almost all types of marketing, but the most top-of-the-line operations are beyond CEO’s reach. Also, most of the SEO “tips” given by Web CEO are either common knowledge, or completely irrelevant. Web CEO asks you to make compromises with the individual software functions, in exchange for its impressive automation process.

The Bottom Line

If submitting content is most of what you do, then Web CEO is for you. At about $200 for a personal copy, $300 for a business copy, it is relatively expensive but the convenience it offers can be worth it. That being said, if your marketing needs call for an all-inclusive software suite, you probably want to check somewhere else.
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SEO Studio

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SEO Studio is one of the first SEO software suites ever produced. Its incredibly accessible interface, easy to understand language, and complete mastery of basic concepts has made it a very valuable tool to beginning/small-scale Internet marketers for years.

The Pros

SEO Studio has focused its attentions on being the perfect small-business SEO suite. This means that it boasts a very easy to use and understand layout, a bevy of helpful, basic tips, and a full review of basic marketing data. It also is sure to define any SEO terms that may be over the head of beginning marketers.

The Cons

As you might expect, SEO Studio does not provide the kind of extensive data or in-depth calculations that some of the more modern software suites can. While its functions can easily manage basic marketing campaigns, the important numbers that can mean the difference between top ten status and top one thousand status are nowhere to be found.

The Bottom Line

SEO Studio makes no attempt to hide what it is; a suite designed for beginners. If you’re running a basic-level marketing campaign and don’t need to worry about advanced information, the software will make your life much easier. If you need that advanced information, though, this software simply wont deliver for you. At approximately $200, the software is average in price, so it’s up to you to decide what you need.
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Keyword Elite

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As far as keyword-focused software is concerned, Keyword Elite is the gold standard. It is the only key-word focused software on the list because, frankly, it’s the only one you’re going to need.

The Pros

Keyword Elite’s strength comes from its ability to quickly generate upwards of ten thousand Google Adsense keyword lists and actively seek out hidden niche markets. With a firm knowledge of these keywords, both general and niche, you will be able to market most effectively to the people who most value your product.

The Cons

The price of the product, $200, is a bit of a turn-off. For a product that only deals in keywords, a price so similar to that of full SEO suites seems a bit unreasonable. Also, there are keyword software programs that offer more in terms of increased traffic to your site, but none that offer the same kind of increased revenue.

The Bottom Line

If your goal in marketing is to increase your revenue and find the niches in which your product is appreciated, Keyword Elite can definitely be helpful. Short of that, it really doesn’t serve much of a purpose.
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